Genelec partners with Geovoice in Georgia
Genelec, the world leader in professional loudspeaker systems, has further strengthened its global distribution network with the appointment of Geovoice to handle the distribution of its Professional Audio Monitoring, Installed Sound and Home Audio ranges in Georgia.
Founded in 2004 and based in Tbilisi, Geovoice is the leading professional audio distributor in the Caucasus region, with a partner-based approach built around trust and collaboration. Having developed a strong network of local relationships supported by an experienced, highly qualified team, Geovoice provides superior levels of service tailored to the unique needs of the local market.
Geovoice also recognises the critical importance of building strong relationships with manufacturers which align with its local business model, and who are responsive to the priorities of the region. The company believes that the key to success lies in collaboration with manufacturers who understand the intricacies of the Caucasus, and can offer technology that meets the demanding standards of local customers.
“The Genelec brand has become synonymous with innovation and excellence in professional audio and installed sound,” comments Lasha Matitaishvili, CEO of Geovoice. “Genelec's extensive range of solutions presents a significant opportunity for growth, not just for Geovoice, but for all our partners in the region. Together, we have the potential to deliver cutting-edge solutions to our clients and achieve mutual benefits in a rapidly evolving market.”
“Geovoice was chosen for their deep expertise in professional audio, strong market presence, and commitment to delivering exceptional customer service,” adds Steen Tychsen, Genelec’s International Sales Manager for SE Asia, Eastern Europe and Canada. “Their knowledge of the industry and dedication to quality aligns perfectly with Genelec’s values, ensuring our solutions are supported by a trusted and capable partner. We are excited to welcome Geovoice as our new distributor for Georgia, and we look forward to working together to bring the finest sound to our customers there.”